{"id":723,"date":"2023-09-07T08:34:10","date_gmt":"2023-09-07T08:34:10","guid":{"rendered":"https:\/\/cachitoswp.com\/?p=723"},"modified":"2025-06-01T18:16:10","modified_gmt":"2025-06-01T18:16:10","slug":"you-will-be-lucky-if-they-spend-5-seconds-on-your-website","status":"publish","type":"post","link":"https:\/\/cachitoswp.com\/en\/you-will-be-lucky-if-they-spend-5-seconds-on-your-website\/","title":{"rendered":"You will be lucky if you spend 5 seconds on your website"},"content":{"rendered":"

Your website visitors will decide in just over 1 and a half seconds if what they see has anything to do with what they were looking for. It is a proven fact. The science and techniques applied in this regard are more than demonstrated. And it is more than verified what does NOT work.<\/p>\n\n\n\n

My previous post about how to layout an article to make it attractive and inviting to read.<\/a><\/p>\n\n\n\n

When we look through a book or magazine, we read "diagonally." When we click on a link, whether from a search engine or social network, we no longer read: We look. We look \u201cultradiagonal\u201d. Because the environment encourages impatience. Either because of loading times, or because of "straw" in the content. We do not have time. No one has it.<\/p>\n\n\n\n

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When we click on a link, whether from a search engine or social network, we no longer read: We look.<\/p>\n<\/blockquote>\n\n\n\n

Of course we have time, and plenty of it. <\/strong>But No <\/strong>with a smartphone <\/em>in hand. More time these days is spent watching hundreds of funny videos on TikTok than reading articles or news.<\/p>\n\n\n\n

Always keep this in mind when deciding the contents of your website and how it is presented. Plan attention to each element, without making movies: On the Internet, if brief and direct, ten times good. As is well.<\/p>\n\n\n

Tips to control the attention of visitors to our website, and elements to avoid<\/h2>\n\n\n

To begin with, something that is widely said and proven, but that many clients find difficult to understand: DO NOT use sliders <\/strong>either carousels <\/em>at the top of your website. They force you to wait or interact between your slides, and hopefully it will be viewed 1 or 2.<\/p>\n\n\n\n

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If you sell HAMS, the H1 title of your page must contain the word \u201cHAMS\u201d, and not \u201cThe true taste of a great tradition\u201d. Save poetry and literature for secondary places.<\/p>\n<\/blockquote>\n\n\n\n

The header of the web page must contain a direct and specific text header related to the content (H1). It should NOT be a slogan<\/em>. Use the tagline in a paragraph of text, and immediately add a CTA. This can be used OR NOT, but invites you to make a query, contact or view some rates. CUT TO THE POINT.<\/p>\n\n\n\n

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I have been in meetings with clients, wasting time and money - theirs and mine -, trying to decide the order of the slider elements, the photos, the contents... when no one was going to dedicate even half a second to it. bloody <\/em>slider. It's like that. Choose a good, pleasant or illustrative image of your product or service, and one that coexists with the header text.<\/p>\n\n\n\n

DON'T use long paragraphs of text, because NO ONE will read them. Create sections, and title them using H2 for sections, and H3\/H4 for subsections or titles in listings.<\/p>\n\n\n\n